I initiated my design process by assembling a mood board focused on playful holiday elements and warm colors to create a cozy and nostalgic aesthetic. The combination of winter landscapes and vintage illustrations together with whimsical characters led me to develop a unified visual language that integrates hand-drawn elements with digital textures. I maintained strict alignment with Klarna's brand identity for each visual work while boosting user engagement through bright compositions and joyful tones. The selected color scheme which featured "Klarna Pink" played a key role in keeping brand uniformity intact and introducing contemporary elements to traditional holiday visuals.
I combine a miniature holiday sense with target products to generate a magical holiday atmosphere. Layout variations A and B test different designs that optimize call-to-action placement and hierarchy to enhance user engagement. Key offers stand out through snow-dusted backgrounds and playful typography which remain consistent with Klarna’s brand image alongside modern design ornaments.
During the final design phase I produced numerous banner variations for distinct promotional placements while maintaining uniformity across various applications including key visuals product flow and grand promotions. The layouts are customized for their unique purposes but all share a unified holiday theme. The designs emphasize strong visual appeal and transparent messaging with strategically placed key offers to boost interaction and conversion rates.
My work for the Klarna x SHEIN festive campaign involved creating a responsive webpage that delivers a compelling user experience on both desktop and mobile platforms. The webpage design integrates interactive features along with distinct promotional areas and colorful holiday visuals which match Klarna's fun brand style. The design structure allows users to explore main features such as advent calendar options and prize giveaways while providing informative insights about curated collections for a complete journey. The design creates a clear structure for content readability to enhance user interaction while sustaining a unified, festive appearance on every platform.
