Me and my friends ^_^

Hi, this is me,

Difeng
Zhang

Work Experience

02/2023-Now
WithFeeling.AI, UI/UX Chief Designer

• Led UI/UX design and marketing strategies for all three key products: the 2.0 mobile app, web interface, andofficial website, enhancing user engagement through innovative design transitions.

• Achieved a significant user increase, with over 2000 new top active users joining the Discord community withinsix months, attributable to the redesigned interfaces.

• Drove daily collaboration with other designers and producers via strategic online meetings to define preciseproject requirements and expectations, ensuring alignment and efficiency.

• Collaborated closely with other developers by using Figma, Sketch, and Lan Hu, ensuring seamless and flawlessdesign implementation across all projects.

• Utilized expert knowledge in design principles, UX, and marketing to guide the successful launch of productsacross major platforms, improving market reach and user adoption.

2022 Summer YehIDology, UXUI Design Intern

• Revamped the company’s service website and employee business cards, enhancing visual appeal and userengagement; also developed new icons and illustrations, strengthening brand consistency.

• Discovered better customer-facing products and services, enhancing customer conversion efficiency.

• Contributed to the redesign of the corporate website by engaging in discussions, prototyping, and productionphases, improving overall user experience and site functionality.

• Conducted thorough market competition research, compiling insights into detailed report that informedstrategic design and marketing decisions.

01/2021 - 08/2021
Beijing Dameisheng (DMS) Software Co., LTD, Designer & Researcher

• Involved user research and interface design for iOS app, enhancing user satisfaction and interface usability.

• Collaborated in product design, aiding in the development of solutions that met specific business needs.

• Created virtual models of products, which improved understanding and presentations for client engagements.

Education and Training

08/2023-05/2025

University of Southern California-MFA DesignUI/UX, Product, Game Design, Data Visualization
GPA: 3.92/4.00

Summer, 2020

National Taiwan University of Science and Technology• ECON Money, Banking and Financial Markets Grade: A
• SOC Introduction to Sociology Grade :A

09/2019-05/2023

School of Visual Arts-BFA Graphic DesignGraphic, UI/UX, Website, Product Design
GPA: 3.88/4.00

Skills

Proficient in Figma, Sketch, Principle for UIUX

Creating Product Requirements Document

Adobe Creative Suite ( Ai, Ps, Lr, Ae, Pr, Dw, Xd)

Adobe Creative Suite ( Ai, Ps, Lr, Ae, Pr, Dw, Xd)

Photography and Post-Processing

Cinema 4D with Octane Renderer

Web design with CMS

ArcGIS Pro & ArcGIS Online

Microsoft Office 365 & Apple iWork

Proficient in using AI tools like ChatGPT 4.0,Ideogram, Stable Diffusion

Contact With Me

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