05/2024-12/2024
‍JOYME
, UI/UX & Product Designer

• Directed UI/UX design and marketing initiatives for iOS, Android, WeChat Mini App, and the company website,achieving a 35% increase in user engagement and retention.

• Launched several high-traffic new features, attracting 15,000+ potential loyal users and increasing brand visibility.

• Designed and implemented cohesive UI for company websites, event webpages, videos, and promotional materials.

• Played a vital role in the weekly marketing strategy seminar, contributing to 20% growth in app downloads.

• Leveraged Figma and Photoshop to optimize product usability, improving user satisfaction.

02/2023-08/2023
‍WithFeeling.AI,
UI/UX Chief Designer

• Led UI/UX design and marketing strategies for key products: the 2.0 mobile app, web interface, and official website,enhancing user engagement through innovative design transitions.

• Led a successful redesign of interfaces, driving an increase of over 2,000 active users to the Discord community.

• Collaborated closely with other co-workers to define precise project expectations using Figma, Sketch, and Lan Hu,ensuring seamless and flawless design implementation across all projects.

• Utilized expert knowledge in design principles, UX, and marketing to guide the successful launch of products acrossmajor platforms, improving market reach and user adoption.

07/2022-08/2022
YehIDology,
UXUI Design Intern

• Revamped the company’s service website and employee business cards, enhancing visual appeal and userengagement; also developed new icons and illustrations, strengthening brand consistency.

• Discovered better customer-facing products and services, enhancing customer conversion efficiency.

• Contributed to the redesign of the corporate website by engaging in discussions, prototyping, and productionphases, improving overall user experience and site functionality.

• Conducted thorough market competition research, compiling insights into detailed report that informedstrategic design and marketing decisions.

01/2021-08/2021
Beijing Dameisheng (DMS) Software Co., LTD, Designer & Researcher

• Involved user research and interface design for iOS app, enhancing user satisfaction and interface usability.

• Collaborated in product design, aiding in the development of solutions that met specific business needs.

• Created virtual models of products, which improved understanding and presentations for client engagements.