The inspiration for the design of this product comes from the negative feelings associated with quarantine and insomnia. Our project involves providing specially customized cans that store carefully blended aromatherapy blocks, which can also be customized by the customer if they desire. Through the fusion of different, independent scents, a unique atmosphere can be created in any room. Whether one is meditating during the day or trying to sleep at night, having a Concept Can will offer a whole new experience.
Furthermore, there is a circular QR code located on the top of the can. By scanning it with the dedicated app for this product, our customers can access exclusive, soothing music that can help them get into the desired atmosphere more quickly. Additionally, if a customer purchases a can that is designed and configured by us, scanning the QR code can also unlock an exclusive medal in the gallery of the app. For instance, if someone purchases a can of Paris, a new area on the world map will be unlocked. By unlocking a certain number of medals within the same group, customers can also receive a mysterious Concept Can or other special gifts.
In the current era of big data, people are becoming increasingly affluent while also facing mounting pressures. There are many products available that cater to sight, hearing, and taste to help people relax. However, the sense of smell has largely been left to aromatherapy machines. While it is possible to blend essential oils for aromatherapy at home, the cost of each bottle can be exorbitant. By customizing scents on our website, customers can try out new fragrances at any time while also saving a significant amount of money.
The product Concept Canned Food, as the name suggests, is designed to provide customers with a delightful experience. It combines various elements from a specific scene in the form of scent and sound. The German Industrial Standard defines the term "Concept" as a "thought unit extracted in an abstract manner from a group of things that reflects their common characteristics."
It is suitable for people who want to experience a new living environment, people who are often anx- ious and need meditation, and people with poor sleep quality and insomnia.
Name: Amy Lee
Gender: Female Age: 17
Occupation: Student in a High school
Status Quo: There are still two months before her last SAT test opportunity, so she is reviewing Knowledge points at home right now. However, her friends have already achieved satisfactory test scores; now they are on vacation in Singapore.
Predicament: Friends always post a lot of travel photos and selfies on social media, making it impossible to sit down and study alone at home.
Demands: Study attentively. It would be bet- ter if can also experience something about Singapore.
Name: George Anderson
Gender: Male Age: 28
Occupation: IT industry practitioners
Status Quo: Because I work in a startup company, I have a lot of work every day. Sometimes it will be busy late at night.
Predicament: Due to irregular and insuf- ficient sleep, often trance during the day; sometimes feel pain inside chest.
Demands: Faster fall asleep and higher quality sleep.
https://youtu.be/mllK3Og5p-4
There are currently two types of companies or developers that may pose a challenge to my product. The first is a perfume and fragrance customization company that offers a variety of personalized services. The second is a range of "sleep aid music apps." However, I believe that my advantage lies in the integration of internet technology into traditional customized services. It is similar to the difference between traditional leather shoe customization and NikeID sneaker customization. This makes the concept can lifestyle accessible to everyone, not just a select few who can afford it. Customers can purchase concept cans at a lower price by visiting our official website. Additionally, the collection and reward system on our app will encourage customers to purchase our products again.
In addition to the regular Cans, we also offer city-specific edition of Concept Can. These special versions of Concept Can contain fragrances that represent the local characteristics of the city. For example, the Lavender Can in the picture is a limited edition for Provence. Users can learn about the relevant city information within the app.
Apart from purchasing Concept Cans, users can also obtain additional information by scanning the QR code on the side of the Can. This includes information about the associated city of the limited edition Can, background sounds corresponding to the fragrance, and more.
I plan to design a transparent Can. Then, I'll create miniature landscapes inside it. In this way, even when the fragrance is depleted, the Can can still serve as an attractive decoration in the home.
